2 Important Reasons For Using A Squeeze Page

Posted: June 25th, 2009 | Filed under: Marketing Mediums Comment

We have covered the difference between a sales page and squeeze page, but why would somebody choose one over the other? You want to sell something, right? So why not slap up a sales page and a direct link to the check out page?

While an effective sales page can definitely work, a squeeze page can actually be more efficient and imperative to lasting revenue.

1. Spread Out Sales Time

The theory behind both pages is that you are trying to convince the visitor to buy your product or service. Remember that these type of pages are single long web pages, so there is only one reason for people visiting your site: they have some problem, and they are looking to see if your product can help solve it.

With a sales page, there are really only 2 outcomes: the visitor buys your products or they leave. If you are lucky, they may bookmark the site, but odds are if they weren’t totally persuaded with your sales page the first time, then it won’t really convince them when they come back.

A squeeze page allows you to extend the sales time. Think of it like a salesman at a store coming home with you after you did not buy their product at the store. A squeeze page allows you to capture the visitors email address, and then can continue the selling process. Give them some free samples, trials, examples, or whatever. Point is that you get more than once chance to sell. Unless they unsubscribe, then obviously they are still interested in what you have to offer.

2. Capture Leads

Going back to the sales page we really only have one outcome after a visitor buys your product. They take it and leave. Yeah, sure you could create some sort of system that captures the customer’s email during check out, but odds are that most of us do not know how to do this.

If somebody buys your product after going through your squeeze page, you have already captured that leads info. Just because they bought your product does not mean you cannot use their email for future product launches or promotions. Remember they are still subscribed for a reason. Now instead of starting from scratch, for your next launch, you actually have a batch of potential customers ready to be reached instantly.

How To Make A Squeeze Page

There are many free web templates available for people looking to create either type of these pages. Usually for sales pages all you have to do is personalize your text and link to the checkout page; however, for a squeeze page it is a tad bit more tricky because you need to have a email marketing service. Some service that will allow you to capture and store these email addresses, and then send out emails.

The funny thing about email marketing services compared to all other web services you need (i.e. hosting) is that it is pretty much impossible to switch services. Well… you can switch, but because of the Anti-Spam Act, if you change providers, then you are required to have all your current subscribers opt-in again! Lets just say you will lose 75% or more of your subscribers.

A personal mistake I had made, was deciding to choose a free service when I first started to build my list. While it worked out okay in the beginning, I quickly realized how many things I was leaving on the table by not having the features available with premium services. No autoresponders, lack of ability to create a session of automated emails, not being able to split-target lists, and so on. By the time I had decided to switch I had 100 subscribers, but I had no idea I was going to have to get them to opt-in again. Soon after, my list quickly dwindled below 30 and I was required to build it back up.

Thankfully, since I have signed up for my email marketing service with Aweber, my profits have gone up like crazy. At times, I make more with my list than my individual sites.

I could go on for days about the benefits of a squeeze page. The truth is that you should point people to your squeeze page, have them opt-in, and then from there you send them to your sales page. See how that works?

Want to know more? Check out my free report on how to build your email list.
Learn about or sign up for Aweber.

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