Filed under: Design, How-To Comment
A while back I wrote an article about how to convert sales with little traffic, which is still very relevant today; however, I thought I would dive more into the subject and share where I think most people go wrong.
I am sure you have seen it over and over… heck, you might even be guilty of it… but I cannot tell you how many times I have visited a site only to be plastered with ad banners all over? There will be banners above the article, below the article, on the sides of the article, and even within the article. It gets even more annoying when half of them are animated gifs or flash.
I will even go as far as to confess that for a brief stint, when I first started trying to make money online, I would try to find each and every banner and throw them everywhere. That being said, I quickly realized that this was not the most optimal and efficient method of trying to convert sales.
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Filed under: Design Comment
Whether you are just trying to sell a product or build an email list, the layout of your landing page will drastically alter your overall conversation rate. In this article, we will look at a couple easy, but impact-ful steps that will bump of the number of people that convert.
First off, lets clarify what a landing page is. Some people call it a sales letter, sales page, or squeeze page, but they are pretty much all the same and the goal is to get the visitor to perform an action.
You can always just download our 8 free optimized landing pages, but if you want to venture out on your own, then make sure to use these tactics to create an effective landing page…
1. Effective use of white-space
Because we are trying to funnel the user to complete one action, we need to maintain their attention on the task at hand. Although it is easier said than done, make sure you landing page is concise and to the point. Don’t boggle it down with excess images and fluff text.
2. Create a store window display
How many times have you been walking around the mall and you or one of your friends suddenly see something on a store window (be it a sign or display) that makes you want to go inside?
Well this is exactly what you need at the top of your landing page. Something attractive that catches the visitors attention and makes them want to learn a little bit more about what you want to offer. This can be an image, sign, or anything else that gets your message across.
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Filed under: Design Comment
Obviously because the core of this site revolves around using various creatives to enhance our marketing techniques, it is somewhat recommended that we all know a little something about web design. While that does not mean you have to know how to make a site from scratch to finish, it will benefit you drastically to at least get a good idea of whats going on or how to edit somethings here and there.
Interesting fact… most web designers have little to no former training (including myself). Does that make us special (we like to think), but, in all honesty, learning how to create websites and other similar creatives is actually incredibly easy. It really just takes some time to play around with different templates, and see what changes what. Eventually you get a good idea on what works, and the rest just follows.
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Filed under: Design Comment
Have you ever noticed that many popular sites have some sort of mascot or image that represents their brand. It is usually some type of animal or creature. Unlike a typical plain text logo, these creature looking images always seem to pump up the brand more.
While they look nice, it can be pretty hard to create these icons, but, once again, something you can’t do others can. The following is a list of free creature-based icons that can be used to liven up your site.
Manto Smiley Icons
Feed Me Animals: RSS Icon Set
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Filed under: Design Comment
Whenever you try to sell something online, the payment company you are dealing with usually requires you to have a couple things. At the same time, you always want to focus certain parts of your site with bold distinct images.
The problem is if you can’t design or don’t have the resources how can you meet these requirements and highlight various aspects of your site?
The following is a list of high quality icon sets related to eCommerce.
Weby Icons
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