Filed under: Internet Marketing, Marketing Mediums Comment
By Sid Risner
Video marketing is becoming very popular and will soon be the new way that people market their products on the internet. It has the potential to replace all the major types of text on the Internet, yes, it is that powerful. What do you need to do to take advantage of this amazing new advertising format and make sure that your business is at the forefront? In the article that follows, we will talk about the different ways you can use video marketing to create a brand for yourself, increase sales, increase the number of customers you have, and how to carve out a market niche. Video marketing can be one of the most enjoyable and intelligent ways to sell your product or service online. Read the rest of this entry »
Filed under: Marketing Mediums Comment
The core idea behind a mailing list is to capture leads of potential customers, so you have a list of targeted users to instantly contact. The time you send out your broadcast can have drastic effects on the conversion rate of the your offer.
While these leads may be interested, the time you send your email could effect the conversion rate of your particular offer. For example, if many of your leads are business professionals, then sending them broadcasts in the morning, when they usually have the most emails, might result in the lead just deleting your email.
Another important reason to note the time you send out broadcasts, is if the particular product doesn’t launch until a certain time. It would be inefficient of us to physically wait for that time to manually click send.
The following video shows you how to easily use Aweber to post date broadcasts, so you can create them earlier and automatically send them out at the designated time.
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Filed under: Marketing Mediums Comment
From squeeze pages, to sales pages ,to full on sites, many times we make some sort of online entity and then forget that we can actually go offline to market it.
Yes, there are social media and other forms of online marketing; however, there are just as effective marketing strategies we can employ in the physical world.
1. Business Cards And Pamphlets
Odds are if you already manage a site, then you have told friends and family about it. How many times have you either had to write down the site URL or tell them to just search on Google? While these tactics could eventually get them to your site, we are relying on the person’s memory to help get them there.
By using something like a business card or pamphlets, we are not only helping them remember the URL, but, depending on what all information you share, we are also reminding people what your site is all about.
These type of print material will also make it more likely for somebody to visit your site. Without the card, they may come home and completely forget. With a card or pamphlet, they will be more likely to put the piece of paper by their computer or just go and check out the site right away.
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Filed under: How-To, Marketing Mediums Comment
With social networks, marketing your product or service has never been as cheap and effective. At the same time, as more and more people start to get on-board to the idea of social network marketing, turning your marketing campaign viral is becoming harder and harder by the second.
Before, we move on to various ways to go viral, lets first define what “going viral” means.
To most people, viral means being seen by millions of people around the net, while that is obviously viral, you do not need that many to successful run a viral marketing campaign. Rather, you want a major influx of targeted visitors that are actually interested in whatever you are promoting.
Now that we got that out of the way, lets look at a couple quality marketing methods to launch a viral campaign…
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Filed under: How-To, Marketing Mediums 1 Comment
If you are doing anything online, then it is a must to be on a Twitter. It is basically free traffic, so why would you not want to use the fastest growing social network?
While the overall premise of Twitter is relatively simple, a bunch of 140 character comments, the actual use of Twitter is much more complex than people even understand. Everyday new users are getting on Twitter and the next week these same people have basically given up on the platform.
The following are some effective ways to build a responsive Twitter following…
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Filed under: Marketing Mediums Comment
We have covered the difference between a sales page and squeeze page, but why would somebody choose one over the other? You want to sell something, right? So why not slap up a sales page and a direct link to the check out page?
While an effective sales page can definitely work, a squeeze page can actually be more efficient and imperative to lasting revenue.
1. Spread Out Sales Time
The theory behind both pages is that you are trying to convince the visitor to buy your product or service. Remember that these type of pages are single long web pages, so there is only one reason for people visiting your site: they have some problem, and they are looking to see if your product can help solve it.
With a sales page, there are really only 2 outcomes: the visitor buys your products or they leave. If you are lucky, they may bookmark the site, but odds are if they weren’t totally persuaded with your sales page the first time, then it won’t really convince them when they come back.
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