Filed under: Marketing Mediums Comment
The core idea behind a mailing list is to capture leads of potential customers, so you have a list of targeted users to instantly contact. The time you send out your broadcast can have drastic effects on the conversion rate of the your offer.
While these leads may be interested, the time you send your email could effect the conversion rate of your particular offer. For example, if many of your leads are business professionals, then sending them broadcasts in the morning, when they usually have the most emails, might result in the lead just deleting your email.
Another important reason to note the time you send out broadcasts, is if the particular product doesn’t launch until a certain time. It would be inefficient of us to physically wait for that time to manually click send.
The following video shows you how to easily use Aweber to post date broadcasts, so you can create them earlier and automatically send them out at the designated time.
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Filed under: How-To 1 Comment
Regardless of the type of site you are running, the need for some type of content management system (CMS) is a must. Just think about how much time you can save by not needing to directly edit any web design code to update your site every time.
CMS and other similar scripts have become so popular now that most hosting companies offer solutions that allow you to install them in just a couple of minutes and with no web coding know-how.
Below is a video that will run though how to setup your own hosted Wordpress blog in just under 5 minutes.
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Filed under: Design, How-To Comment
A while back I wrote an article about how to convert sales with little traffic, which is still very relevant today; however, I thought I would dive more into the subject and share where I think most people go wrong.
I am sure you have seen it over and over… heck, you might even be guilty of it… but I cannot tell you how many times I have visited a site only to be plastered with ad banners all over? There will be banners above the article, below the article, on the sides of the article, and even within the article. It gets even more annoying when half of them are animated gifs or flash.
I will even go as far as to confess that for a brief stint, when I first started trying to make money online, I would try to find each and every banner and throw them everywhere. That being said, I quickly realized that this was not the most optimal and efficient method of trying to convert sales.
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Filed under: Marketing Mediums Comment
From squeeze pages, to sales pages ,to full on sites, many times we make some sort of online entity and then forget that we can actually go offline to market it.
Yes, there are social media and other forms of online marketing; however, there are just as effective marketing strategies we can employ in the physical world.
1. Business Cards And Pamphlets
Odds are if you already manage a site, then you have told friends and family about it. How many times have you either had to write down the site URL or tell them to just search on Google? While these tactics could eventually get them to your site, we are relying on the person’s memory to help get them there.
By using something like a business card or pamphlets, we are not only helping them remember the URL, but, depending on what all information you share, we are also reminding people what your site is all about.
These type of print material will also make it more likely for somebody to visit your site. Without the card, they may come home and completely forget. With a card or pamphlet, they will be more likely to put the piece of paper by their computer or just go and check out the site right away.
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Filed under: How-To, Marketing Mediums Comment
With social networks, marketing your product or service has never been as cheap and effective. At the same time, as more and more people start to get on-board to the idea of social network marketing, turning your marketing campaign viral is becoming harder and harder by the second.
Before, we move on to various ways to go viral, lets first define what “going viral” means.
To most people, viral means being seen by millions of people around the net, while that is obviously viral, you do not need that many to successful run a viral marketing campaign. Rather, you want a major influx of targeted visitors that are actually interested in whatever you are promoting.
Now that we got that out of the way, lets look at a couple quality marketing methods to launch a viral campaign…
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Filed under: How-To, Marketing Mediums 1 Comment
If you are doing anything online, then it is a must to be on a Twitter. It is basically free traffic, so why would you not want to use the fastest growing social network?
While the overall premise of Twitter is relatively simple, a bunch of 140 character comments, the actual use of Twitter is much more complex than people even understand. Everyday new users are getting on Twitter and the next week these same people have basically given up on the platform.
The following are some effective ways to build a responsive Twitter following…
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Filed under: How-To Comment
Whether you are looking for traffic from search engines, others sites, or even within your own, the title of your article or page usually has a large part of determining if people want to visit your site or not.
Big picture there is really nothing wrong with a nice descriptive title as long as it can covey what the article is about, but a short bland title really won’t improve your chances of somebody actually wasting their time and visiting your article.
Before we can really start to dive into what makes a good title, there are two key points to remember when creating catchy title… Are you creating a title for search engines or social networks?
There is no real easy and concise way to breakdown why you would want to differentiate the two, but it should become clear after reading this article.
The Ultimate Title Template
Everybody has their own brand of creativity, but you can never go wrong with your post title by following this formula (great for lists).
[Number] [Ways, Steps, or Synonyms] To [Power Word] [Subject]
Examples:
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Filed under: Tools 1 Comment
If you are trying to promote something and you aren’t already on twitter, then you are really doing yourself a disservice, but this article is more about branding your twitter profile page.
When it comes to the customization of twitter, all you can really do is change the text/link colors and the background picture. If you have no design skill or access to program, then creating a good background that displays your brand can be pretty hard.
The following is a list of viable options for twitter backgrounds. Some are free and some are paid, while some are completely customizable and others just allow you to avoid the boring default twitter background.
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Filed under: Design Comment
Whether you are just trying to sell a product or build an email list, the layout of your landing page will drastically alter your overall conversation rate. In this article, we will look at a couple easy, but impact-ful steps that will bump of the number of people that convert.
First off, lets clarify what a landing page is. Some people call it a sales letter, sales page, or squeeze page, but they are pretty much all the same and the goal is to get the visitor to perform an action.
You can always just download our 8 free optimized landing pages, but if you want to venture out on your own, then make sure to use these tactics to create an effective landing page…
1. Effective use of white-space
Because we are trying to funnel the user to complete one action, we need to maintain their attention on the task at hand. Although it is easier said than done, make sure you landing page is concise and to the point. Don’t boggle it down with excess images and fluff text.
2. Create a store window display
How many times have you been walking around the mall and you or one of your friends suddenly see something on a store window (be it a sign or display) that makes you want to go inside?
Well this is exactly what you need at the top of your landing page. Something attractive that catches the visitors attention and makes them want to learn a little bit more about what you want to offer. This can be an image, sign, or anything else that gets your message across.
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Filed under: How-To Comment
When it comes to marketing and finding the best optimized creatives for your product, testing is the key, but depending on how much you know or are into web design and the whole process, testing just might not be your cup of tea.
Lets face it… who really wants to create multiple layouts, images, and text to promote the same thing and then track every stat?
While you might not have the budget to hire a sole marketing team, there are companies out there who do. Many of them spend thousands to millions of dollars a year figuring out what stuff converts and what works best. What if you could find a way to piggy back off these results?
Well if you are signed up for an affiliate network, then you are already halfway there…
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