Filed under: Themes Comment
The beauty of Wordpress is the ability to create such complex websites, with little to no actual coding knowledge. Wordpress plugins allow you to personlize, customize, and enhance the look, feel, and flow of your site. While you do not want to flood your site with every plugin you come across, there are a few plugins that are a must for every Wordpress user.
1. All in One SEO - This plugin allows you customize the head tags and meta tags for each individual post. This will help improve the search engine optimization of your site. [Download]
2. SEO Smart Links – Do you get tired of linking the same keywords everytime? With this plugin, you can specify keywords and what they should link to. You can also choose to link to other articles within you site automatically, which helps your SEO as well. [Download]
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Filed under: Tools Comment
Most people already know about Google Analytics and how to track traffic statistics. By the way, if you are not using it on your site, then do it now. Its free and can help you improve your site drastically.
While everybody knows about the typical stat tracking features like traffic sources, bounce rate, and so on, not many know about the “Goals” feature. By inputing your factors, you can ultimately track how your pages are converting and how are they funneling through your sales process.
When you normally create a new site profile with Analytics, you are giving a single code to add to your website, but you need to do a little more to start tracking conversions. It is pretty simple though, all you really need is the URL of your any page that you send the user to after they opt-in or convert on your campaign.
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Filed under: Marketing Mediums Comment
We have covered the difference between a sales page and squeeze page, but why would somebody choose one over the other? You want to sell something, right? So why not slap up a sales page and a direct link to the check out page?
While an effective sales page can definitely work, a squeeze page can actually be more efficient and imperative to lasting revenue.
1. Spread Out Sales Time
The theory behind both pages is that you are trying to convince the visitor to buy your product or service. Remember that these type of pages are single long web pages, so there is only one reason for people visiting your site: they have some problem, and they are looking to see if your product can help solve it.
With a sales page, there are really only 2 outcomes: the visitor buys your products or they leave. If you are lucky, they may bookmark the site, but odds are if they weren’t totally persuaded with your sales page the first time, then it won’t really convince them when they come back.
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Filed under: Design Comment
Obviously because the core of this site revolves around using various creatives to enhance our marketing techniques, it is somewhat recommended that we all know a little something about web design. While that does not mean you have to know how to make a site from scratch to finish, it will benefit you drastically to at least get a good idea of whats going on or how to edit somethings here and there.
Interesting fact… most web designers have little to no former training (including myself). Does that make us special (we like to think), but, in all honesty, learning how to create websites and other similar creatives is actually incredibly easy. It really just takes some time to play around with different templates, and see what changes what. Eventually you get a good idea on what works, and the rest just follows.
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Filed under: How-To Comment
If you are unfamiliar with what sales and squeeze pages are, then it is time to get familiar. These type of pages are basically a single web page that focuses on getting the visitor to perform one action.
- Sales Page – Focuses on visitor to buy the product.
- Squeeze Page – Focuses on visitor to opt-in to mailing list.
There are obviously advantages and disadvantages to creating each one over the other; however, each one is almost a vital part to launching and selling any product or service. We think they are so important that we have created free templates for these specific pages that you can get for free.
Although these pages seem relatively easy to produce, it is almost an art form. How will you keep somebody’s attention and convince them to perform the action you want? That is why it is imperative that you understand exactly how these pages work and then also study what successful marketers are doing on these pages.
I have created a video that you can watch below to get a better understand of how a sales or squeeze page works, and we will also look at a couple examples.
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Filed under: Design Comment
Have you ever noticed that many popular sites have some sort of mascot or image that represents their brand. It is usually some type of animal or creature. Unlike a typical plain text logo, these creature looking images always seem to pump up the brand more.
While they look nice, it can be pretty hard to create these icons, but, once again, something you can’t do others can. The following is a list of free creature-based icons that can be used to liven up your site.
Manto Smiley Icons
Feed Me Animals: RSS Icon Set
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Filed under: Design Comment
Whenever you try to sell something online, the payment company you are dealing with usually requires you to have a couple things. At the same time, you always want to focus certain parts of your site with bold distinct images.
The problem is if you can’t design or don’t have the resources how can you meet these requirements and highlight various aspects of your site?
The following is a list of high quality icon sets related to eCommerce.
Weby Icons
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Filed under: Themes, Tools 1 Comment
The easiest step to outsource in all of the “make money online” process is the design phase. With so many tools and resources available, why waste time coming up with that perfect design when you can just find one already made and run with it?
Just like with any business, time is money.
If you are uncomfortable with coding and web design, but still trying to create your site from scratch, to save a couple dollars, you are going to be wasting so much precious time. Even if you had to pay $30 to get a design template, you will easily save more money than spending hours trying to come up with your own design.
Better yet, there are always tricks, tactics, and other special coding stuff that will boost your traffic, but you probably don’t know them. These designers do.
There is only one problem… How do you find good quality templates?
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Filed under: How-To Comment
Hopefully, you have already downloaded our latest template package. While the templates were already created to be extremely easy to tweak and personalize, we know that it can be even easier. That is why we have made a screencast video that details step-by-step what to do from the second you download the pack to finally editing everything so it fits your product or whatever you are promoting.
While the video is geared towards our free template package, it also covers a very easy way to learn web design. In fact, this is how most people learn. From looking at templates or finished product, and then seeing what changes what. These instructions also work for other themes and templates.
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Filed under: Tools Comment
I remember way back, when I first started creating and designing websites. Back then everybody was satisfied with just using Notepad. Now there are tools and software to make every task much more efficient and somewhat automized.
FTP Program
Designers use FTP programs to directly connect with their hosting. Through these programs you can upload and download several files at once.
FileZilla
SmartFTP
CoreFTP
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