2 Important Reasons For Using A Squeeze Page

We have covered the difference between a sales page and squeeze page, but why would somebody choose one over the other? You want to sell something, right? So why not slap up a sales page and a direct link to the check out page?

While an effective sales page can definitely work, a squeeze page can actually be more efficient and imperative to lasting revenue.

1. Spread Out Sales Time

The theory behind both pages is that you are trying to convince the visitor to buy your product or service. Remember that these type of pages are single long web pages, so there is only one reason for people visiting your site: they have some problem, and they are looking to see if your product can help solve it.

With a sales page, there are really only 2 outcomes: the visitor buys your products or they leave. If you are lucky, they may bookmark the site, but odds are if they weren’t totally persuaded with your sales page the first time, then it won’t really convince them when they come back.

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