6 Simple Tactics To Drastically Improve Landing Page Conversions
Filed under: Design CommentWhether you are just trying to sell a product or build an email list, the layout of your landing page will drastically alter your overall conversation rate. In this article, we will look at a couple easy, but impact-ful steps that will bump of the number of people that convert.
First off, lets clarify what a landing page is. Some people call it a sales letter, sales page, or squeeze page, but they are pretty much all the same and the goal is to get the visitor to perform an action.
You can always just download our 8 free optimized landing pages, but if you want to venture out on your own, then make sure to use these tactics to create an effective landing page…
1. Effective use of white-space
Because we are trying to funnel the user to complete one action, we need to maintain their attention on the task at hand. Although it is easier said than done, make sure you landing page is concise and to the point. Don’t boggle it down with excess images and fluff text.
2. Create a store window display
How many times have you been walking around the mall and you or one of your friends suddenly see something on a store window (be it a sign or display) that makes you want to go inside?
Well this is exactly what you need at the top of your landing page. Something attractive that catches the visitors attention and makes them want to learn a little bit more about what you want to offer. This can be an image, sign, or anything else that gets your message across.
