Filed under: Marketing Mediums Comment
The core idea behind a mailing list is to capture leads of potential customers, so you have a list of targeted users to instantly contact. The time you send out your broadcast can have drastic effects on the conversion rate of the your offer.
While these leads may be interested, the time you send your email could effect the conversion rate of your particular offer. For example, if many of your leads are business professionals, then sending them broadcasts in the morning, when they usually have the most emails, might result in the lead just deleting your email.
Another important reason to note the time you send out broadcasts, is if the particular product doesn’t launch until a certain time. It would be inefficient of us to physically wait for that time to manually click send.
The following video shows you how to easily use Aweber to post date broadcasts, so you can create them earlier and automatically send them out at the designated time.
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Filed under: How-To 1 Comment
Regardless of the type of site you are running, the need for some type of content management system (CMS) is a must. Just think about how much time you can save by not needing to directly edit any web design code to update your site every time.
CMS and other similar scripts have become so popular now that most hosting companies offer solutions that allow you to install them in just a couple of minutes and with no web coding know-how.
Below is a video that will run though how to setup your own hosted Wordpress blog in just under 5 minutes.
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Filed under: How-To Comment
When it comes to marketing and finding the best optimized creatives for your product, testing is the key, but depending on how much you know or are into web design and the whole process, testing just might not be your cup of tea.
Lets face it… who really wants to create multiple layouts, images, and text to promote the same thing and then track every stat?
While you might not have the budget to hire a sole marketing team, there are companies out there who do. Many of them spend thousands to millions of dollars a year figuring out what stuff converts and what works best. What if you could find a way to piggy back off these results?
Well if you are signed up for an affiliate network, then you are already halfway there…
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Filed under: Tools Comment
Most people already know about Google Analytics and how to track traffic statistics. By the way, if you are not using it on your site, then do it now. Its free and can help you improve your site drastically.
While everybody knows about the typical stat tracking features like traffic sources, bounce rate, and so on, not many know about the “Goals” feature. By inputing your factors, you can ultimately track how your pages are converting and how are they funneling through your sales process.
When you normally create a new site profile with Analytics, you are giving a single code to add to your website, but you need to do a little more to start tracking conversions. It is pretty simple though, all you really need is the URL of your any page that you send the user to after they opt-in or convert on your campaign.
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Filed under: How-To Comment
If you are unfamiliar with what sales and squeeze pages are, then it is time to get familiar. These type of pages are basically a single web page that focuses on getting the visitor to perform one action.
- Sales Page – Focuses on visitor to buy the product.
- Squeeze Page – Focuses on visitor to opt-in to mailing list.
There are obviously advantages and disadvantages to creating each one over the other; however, each one is almost a vital part to launching and selling any product or service. We think they are so important that we have created free templates for these specific pages that you can get for free.
Although these pages seem relatively easy to produce, it is almost an art form. How will you keep somebody’s attention and convince them to perform the action you want? That is why it is imperative that you understand exactly how these pages work and then also study what successful marketers are doing on these pages.
I have created a video that you can watch below to get a better understand of how a sales or squeeze page works, and we will also look at a couple examples.
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Filed under: How-To Comment
Hopefully, you have already downloaded our latest template package. While the templates were already created to be extremely easy to tweak and personalize, we know that it can be even easier. That is why we have made a screencast video that details step-by-step what to do from the second you download the pack to finally editing everything so it fits your product or whatever you are promoting.
While the video is geared towards our free template package, it also covers a very easy way to learn web design. In fact, this is how most people learn. From looking at templates or finished product, and then seeing what changes what. These instructions also work for other themes and templates.
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